The Lebanese Pulmonary Society in Lebanon (LPS), in partnership with Abbott, a leading healthcare company worldwide launched the influenza campaign titled “Flu is not just a cold.” The campaign aims to highlight the importance of vaccination as an effective measure to reduce potential complications from the influenza virus, especially among the high-risk groups and was announced during a press conference held in Key Aparthotel in the presence of specialists from the society and Journalists.
This campaign includes an awareness video that was filmed and posted on the social media platforms to shed light on the misconception of the seasonal influenza, its serious impact and possible complications on patients’ health, in addition to the importance of vaccination as a preventive measure. It will also contain informative posts, interviews with specialists, that will be posted on the social media platforms of the in addition to educational flyers to be distributed in centers and clinics highlighting medical information about Influenza.